Expand Beyond Google

Tap into the Microsoft Search Network and connect with millions of unique searchers across Bing, Yahoo, AOL, and LinkedIn.

Search Network
Audience Network
LinkedIn Integration
Shopping Campaigns

More Than Just Search

Leverage the full power of the Microsoft Advertising ecosystem.

Search Ads

Capture high-intent traffic on Bing, Yahoo, and AOL search results.

Audience Network

Extend reach to premium sites like MSN, Outlook, and Edge.

LinkedIn Profile Targeting

Target users based on LinkedIn profile data (Job Function, Industry).

Shopping Campaigns

Showcase products visually with productive listings ads.

Multimedia Ads

Engage users with rich visual ads on right-hand rails.

Local Inventory

Drive foot traffic by showcasing in-store availability.

Platform Benefits

Strategic Advantages

Unique capabilities that set Microsoft Advertising apart.

B2B Targeting

Reach decision-makers via LinkedIn profile targeting on search.

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B2B Targeting

Target by Company, Job Function, and Industry directly within your search campaigns to capture high-value B2B leads.

2x Higher Conv. Rate via LinkedIn Data
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Audience Intelligence

Connect with users across the Microsoft Audience Network.

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Audience Intelligence

Leverage Microsoft's graph to reach users on Outlook, Edge, and MSN with high accuracy intent signals.

900M+ Monthly Users
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Desktop Dominance

Capture the high-converting desktop traffic segment.

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Desktop Dominance

Microsoft Search Network has significant desktop market share, often capturing users with higher purchasing power.

24% Desktop Market Share
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Cross-Channel

Unified reporting across Search and Native.

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Cross-Channel

Manage and optimize your campaigns holistically to drive efficiency and incrementally across channels.

Unified Attribution
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Ecosystem Stack

Integrated tools for seamless campaign management and optimization.

Microsoft Advertising

Microsoft Advertising

Campaign Manager

Editor

Editor

Bulk Management

Audience Network

Audience Network

Native Ads

Execution Framework

How we drive results on the Microsoft Advertising platform.

Step 01

Import & Setup

Seamlessly import high-performing Google Ads campaigns or structure new ones from scratch.

Step 02

Keyword Expansion

Identify unique keywords and opportunities specific to the Bing search landscape.

Step 03

Audience Calibration

Fine-tune targeting using LinkedIn profile data for precise B2B reach.

Step 04

Scale & Optimize

Expand to the Audience Network and optimize for ROAS across all placements.

Why Choose Microsoft

Why Choose Microsoft?

Lower CPCs

Often 30-40% lower cost-per-click compared to Google Ads, maximizing your budget efficiency.

Higher Purchasing Power

Microsoft Search Network users tend to have higher household incomes and spend more online.

Less Competition

Gain visibility in a less saturated marketplace, achieving better ad positions for your keywords.

Exclusive Partners

Ads appear on trusted sites like Wall Street Journal, AOL, and InfoSpace.

Market Share (Desktop)24%
Avg. CPC Savings35%
Audience Reach60M+
Trusted by Global Enterprises

Ready to Expand Reach?

Tap into new audiences and lower your acquisition costs with Microsoft Ads.