Web Development2025

A WordPress-to-Next.js rebuild and SEO programme for an EdTech institute

Cinute Digital's course site moved off WordPress onto Next.js, with performance and accessibility rebuilt in rather than patched on, then an advanced SEO programme and paid campaigns grew organic traffic and course enquiries together.

Visit the live site(opens in a new tab)

Strong
Organic traffic growth: Strong
Search visibility growth: Improved
Performance & accessibility

The challenge

Cinute Digital runs instructor-led courses in software testing, data science, artificial intelligence, business intelligence and digital marketing, across a catalogue that keeps growing. The site carrying all of it ran on WordPress, and the platform had become the constraint rather than the support.

For an institute whose enrolments usually begin with someone searching for a course, that is expensive on both sides. Page performance and accessibility were capped by the stack, and the course pages that should have been ranking were competing with each other instead of each owning a query.

What we were asked to do

Move the site off WordPress onto a modern, performant stack, fix performance and accessibility at the architecture level, and turn the course catalogue into a search asset — supported by paid campaigns.

What we did

Rebuilt the site on Next.js
Migrated the whole site off WordPress onto Next.js, treating performance, accessibility and search as architectural requirements rather than things to patch afterwards.
Raised performance across the catalogue
Static rendering, right-sized images and disciplined client-side JavaScript, so a course page loads quickly on the mid-range mobile devices most enquiries come from.
Fixed accessibility at the component level
Addressed contrast, focus behaviour, semantics and keyboard navigation in the components themselves, so fixes hold as the catalogue grows instead of decaying page by page.
Restructured the course catalogue for search
Mapped courses and categories into a clear hierarchy so each page owns a defined query set, replacing the internal competition between overlapping course pages.
Ran an advanced technical SEO programme
Crawlability, indexation, structured data and site speed addressed together, removing the technical barriers that were holding back pages the content already deserved to rank.
Optimised on-page content against real demand
Titles, metadata and page structure rewritten around the terms prospective learners actually search, aligned to how the admissions conversation runs.
Ran paid campaigns alongside organic
Paid marketing run in parallel with the organic programme, so the two channels supported enrolments together rather than competing for the same budget.

Results

StrongOrganic traffic growth: Sustained growth in organic sessions as the rebuilt catalogue began ranking for the course terms it was restructured to target.
StrongSearch visibility growth: Broader coverage across course and category queries once internal competition between overlapping pages was resolved.
ImprovedPerformance & accessibility: The Next.js rebuild lifted load times and accessibility across devices, replacing limits that the previous WordPress setup had imposed on both.

Next case study

All case studies

Ved SolutionsIT Consulting & Software DevelopmentSEO & Organic Growth