Table of Contents
Web Performance Optimization: Speed Up Your Website
Website speed is critical for user experience and SEO. In this guide, we'll explore techniques to optimize your website performance.
Why Performance Matters
- Improve user experience
- Increase conversion rates
- Boost SEO rankings
- Reduce bounce rates
A one-second delay in page load time results in a 7% reduction in conversions.
- Performance Studies
Core Web Vitals
Google's Core Web Vitals measure website performance:
| Metric | Target | Measures |
|---|---|---|
| LCP | < 2.5s | Loading performance |
| FID | < 100ms | Interactivity |
| CLS | < 0.1 | Visual stability |
SEO Impact
Core Web Vitals are now a ranking factor. Poor performance directly impacts your search rankings.
Performance Optimization Techniques
1. Image Optimization
- Use modern formats (WebP)
- Compress images
- Implement lazy loading
- Use responsive images
<!-- Lazy load images -->
<img src="placeholder.jpg"
data-src="actual-image.jpg"
loading="lazy"
alt="Optimized image" />2. Caching Strategies
- Browser caching
- Server-side caching
- CDN usage
- Service workers
Tools for Performance Testing
- Google PageSpeed Insights
- WebPageTest
- Lighthouse
- GTmetrix
Quick Win
Start with image optimization—it often provides the biggest performance gains.
Conclusion
Website performance optimization is an ongoing process. Implement these techniques and monitor regularly for best results.
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